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Google Business Profile Setup

Google Business Profile Setup Done Right the First Time

Get your business on Google Maps with a complete, correctly categorized profile — set up by people who do this every week. $399 one-time.

Why setup matters more than most businesses think

Creating a Google Business Profile takes five minutes. Setting it up so it actually shows up in the map results takes a lot more. The choices you make at setup — your primary category, service area, business name format, services list and photos — decide which searches Google will show you for. Get them wrong and the profile exists, but nobody finds it.

The most common setup mistakes we fix: a primary category that's too broad ("Contractor" instead of "Roofing contractor"), a service area that's missing the towns you actually serve, a services list left blank, no photos, and a name, address and phone that don't match the business's other listings online.

What our Google Business Profile setup includes

  • Category strategy — the right primary category plus secondary categories for every service you offer.
  • Service area and hours — set up for the cities and zip codes you really serve.
  • Services list — written in the words customers search, not internal shorthand.
  • Business description — clear, keyword-aware and within Google's guidelines.
  • Photos — uploaded and geo-tagged for local relevance.
  • Citation cleanup — your name, address and phone made consistent across the directories that feed local search.
  • Verification guidance — we walk you through Google's verification step (video, postcard or phone, depending on what Google requires).

All of this is included in our one-time $399 Google Business Profile optimization.

Setup vs. optimization

Setup is getting a new or unclaimed profile built correctly. Optimization is fixing and improving a profile that already exists. Our $399 service covers both — whether you're starting from scratch or cleaning up a profile someone set up years ago. See our Google Business Profile optimization page for the full picture.

Keep it from going stale

A profile that never changes slowly loses ground to competitors who post, add photos and collect reviews. Add Local SEO Basic ($50/month) for citation and listing updates, or Local SEO Pro ($100/month) for weekly Google Maps updates. Pair it with our Growth Engine website plan ($299/month), which sends automatic review requests after every job.

Who it's for

Contractors and home-service businesses (HVAC, roofing, plumbing, pools, remodeling, electrical), service-area businesses without a storefront, and any local business that gets customers from "near me" searches.

Example sites we've built

North Shore Air Conditioning website built by IMS
Commercial & Residential HVACExampleClient result

North Shore Air Conditioning

Oahu, HI

Winning government contracts, plus more calls and form leads from new customers.

View live site
Plankey Custom Pools website built by IMS
Custom Pool BuilderExampleClient result

Plankey Custom Pools

Pinellas County, FL

Nearly $200,000 in signed pool contracts in the first month after launch.

View live site
Legacy Sign & Lighting website built by IMS
Commercial Electrical & LED LightingExample

Legacy Sign & Lighting

Middle Tennessee

View live site

Frequently asked questions

$399 one-time. Ongoing upkeep is optional: $50/month (Basic) or $100/month (Pro).

Get found on Google Maps.

Or call us: (727) 604-7831